26-27 MF PROGRAM BUILT FOR YOUR LINE Manufacturing Program Over 10,000 combinations. This allows us to more deeply support each individual's ideal line. There is no single correct way to snowboard. Turns that seek speed. Turns that enjoy interacting with the snow. Riding that freely carves lines according to the terrain. Even when riding the same slope, the desired feeling and movements differ from person to person. That is why we have continued to engage in dialogue with riders for many years. What do they feel while riding? Why do they choose those movements? Where are the stresses, and where are the possibilities? The MF PROGRAM was born from exploring these answers. photo: Tsutomu Nakata Creating the future standard, together with riders The MF PROGRAM is not just about developing signature models. It is a development project that tunes existing products and sometimes creates new parts and functions themselves, all to achieve the ideal movements that riders demand. Heel lift. Cant system. Flat footbed. Vibram Rubber. Asymmetrical straps. photo: Holy Many functions currently found in FLUX products also originated from a single rider's desire for "something more." Eventually, these functions spread to other riders and are incorporated into new models. An idea born for one person expands the possibilities for many riders. The MF PROGRAM is also a platform for creating this cycle. 2026-2027 MF PROGRAM COLLECTION This season, four models were born from dialogues with three riders, each with different styles and philosophies. While each rider pursues a different style of riding, the ideas born during their development are already beginning to connect to the development of next-generation products. TH MF-08 Terje Haakonsen A model designed to achieve ultimate response in turns and carving. Developed for situations demanding high precision, such as high-speed riding, halfpipe, and banked slalom. We pursued settings that convey the rider's intentions to the snow surface in the shortest possible distance. photo: Tsutomu Endo photo: Tsutomu Endo SR MF-09 Rei Igarashi A model designed for exceptional underfoot feel and freedom of movement. Reflecting Rei Igarashi's preference for delicate board control, this model adopts settings that allow for a more direct feel of the snow surface. It achieves an exquisite balance between responsiveness and freedom. photo: Holy photo: Holy NGR MF-10 Takaharu Nakai Not relying on the power of equipment, but moving the board oneself. This model reflects Takaharu Nakai's riding philosophy, featuring a flat footbed and dedicated straps. It emphasizes directly feeling and controlling movements generated by the rider. photo: Tsutomu Nakata photo: Tsutomu Nakata CV MF-11 Terje Haakonsen Another of Terje's ideals. Developed with an emphasis on free movement in powder and natural terrain, this model aims for more natural and flowing riding. With a different approach from the TH MF-08, it is designed for enjoying interaction with the snowy mountains. From Riders to Riders The products born from the MF PROGRAM are not just for special riders. The sensations pursued by one rider become new functions, new products, and eventually reach many riders. Development begins with dialogue with world-class riders. Beyond that are all snowboarders who seek their yet-unseen ideal line. BUILT FOR YOUR LINE. For your own line. photo: Holy