Photo: Tsutomu Endo FLUX has signed an advisory agreement with Terje Haakonsen (Norway; hereinafter Mr. Terje) for the development of snowboard bindings and boots, in order to strengthen our development capabilities and expand our global market share. More than 30 years have passed since the FLUX brand was founded, and looking ahead to the future of snowboarding, expanding our global market share has become a major challenge for the brand. Mr. Terje has been at the forefront of snowboarding since its dawn. This advisory agreement was concluded to leverage his expertise in FLUX's global branding and product development. Photo: Tsutomu Endo Comment from Terje Haakonsen ”Flux already have long histrory in snowboarding and their bindings are well known. So I’mexited to keep the progress going with details that can provide more comfort and better ridingexperience with boots and bindings” "Flux already has a long history in the snowboarding world, and their bindings are well-known. So I'm very excited to pursue details that can provide more comfort and a better riding experience with boots and bindings, and to continue making progress." Photo: Tsutomu Endo Terje Haakonsen Profile Born in Vinje, Norway, Terje Haakonsen competed extensively during the peak of snowboarding in the 90s, achieving an overwhelming record of 3 US Open wins, 3 World Championship titles, 5 European Championship titles, and 7 Baker Banked Slalom victories. He also appeared in classic films that are still watched today, such as [ROAD KILL] ('92), [THE GARDEN] ('94), and [SUBJECT HAAKONSEN] ('96), and starred in the first theatrical snowboard film, [FIRST DESCENT]. He is widely recognized as the most influential snowboarder in history.